Have you every thought about our website performance? We do all the time in Web Operations. But first, what does that really mean? In case website performance doesn't mean anything to you, let me put it another way. When you visit our websites on the Internet, do you think they are fast, slow, average in comparison to other retailers on the web?
Personally, I wish everything on the Internet was faster! Wouldn't it be just wonderful! Unfortunately we are forced to work within the constraints of the Internet, such as provider speed and everything you have to go through in-between there and the website. Fortunately, there is still a lot a website can do on our side, like some of the basics...
- Work to remove holdups on our own equipment. So respond as quickly as possible to your requests.
- Make the data\files as small as possible. By small, i mean disk space size, not dimensions, like in the case of an image.
- Use compression.
- Using caching where it is reasonable and possible.
I think overall, we do a pretty good job on covering the basics and then some.
Internet Retailer frequently publishes Performance Indexes that rank the top Internet Retailers on website speed. Quixtar.com has ranked very well for a long time, which is a good sign we are on the right track. Although, these site performance rankings do not go deep into the website, such as to place an order or view Lines of Sponsorship.
So that leads me the point of discussion. How would you rank our web site performance, especially as compared to other popular retail sites you visit? How is the website overall? Are there specific areas\pages of the website that you think we are doing a great job on or could use some more pep? It would also be helpful to know more about your Internet connection, for example if you use dial-up, DSL, cable, etc...to put your experience in a little more context.
This may be one of those, "You asked for it." questions, but it is better to know than assume all is well. Although, if no-one posts, all I can gage from that is either no one cares (too geeky) or we are doing an OK job. : ) Thanks to anyone to posts!
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