Some great ideas come from brief conversations at the coffee maker, going to lunch or just taking a short break from some project work. Last week I was having a conversation with Chip Wadlow from the server team about customer registration because of all the great dialog in the previous post on Code Review. Also, ironically a day or two later in comments from Robin Luymes posted to Retail and More Retail the very same idea was expressed. So it seemed appropriate to talk about this as the the focus of a blog post.
What if a new customer who did not know an IBO could search, find and pick an IBO during registration? What if someone who you have established a relationship with could search and find you during registration without having to know your IBO number?
As a consumer myself, I love having choices! I also like having information in my hands before making decisions. With enough information in an IBO search there are a lot of things a new customer could possibly do with a flexible IBO search during registration...
- You met a new IBO and are able to search for them by name, city or other criteria.
- An IBO who you do not know lives just down the street.
- Someone you know casually in your community is an IBO and you were unaware.
- English is not your primary language and you are able to choose and IBO who speaks your language.
- Maybe you would feel more comfortable picking an IBO who is of the same sex.
No doubt there are a multitude of other scenarios that could make a new customer feel like they are making the best decision for themselves given their comfort zone. A challenge probably all direct selling companies face with many new or prospective customers is to make them feel comfortable. Would providing customers tools that give them some control in the IBO selection process help? Would this be a method that should be considered to replace the current Leads program?
Of course there would be challenges. What should be the criteria for an IBO to be able to participate in the registration search? Robin Luymes is correct that there needs to be some sort of digression whether it be in a Leads Program or an IBO Search. Would some sort of criteria other than Platinum be appropriate? How does the home office at Quixtar guarantee accurate information used in search? What search criteria should a customer be able to use when searching to find an IBO, such as name, city, state, gender, language?
I have always considered information good thing, which is one of the great things about the Internet. There is certainly plenty of information. Should we offer information and\or choices to new customers? Would you, as IBOs, consider something like this to be a good thing?
What do you think?
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