Peak Web Traffic, Mixed Blessings

Posted by Steve Cole on Wednesday, December 26, 2007  

Christmas is a great time of year.  Although for some IT departments on the web, it can certainly come with mixed feelings....

For any parents with little kids, you would most likely know about Webkinz.  Cute little stuffed animals that you can also register on www.webkinz.com in a virtual world and play games.  Well, all 3 of my kids love these stuffed animals.  They are always really excited to register them on the website.  Once they are registered, they receive all the virtual frills and features that go along with owning a Webkinz.

Unfortunately for my kids, the Webkinz website seems to have fallen victim to the mad rush.  Multitudes of kids trying to register and play with their new Christmas presents.  For the last 2 days, we have had a hard time getting into the website without an error (usually 500 error) .  I assume most of the problems were a result of the higher traffic volumes they are experiencing.  It was apparent that the IT staff was trying hard to figure out where all the bugs were occurring.   At times I could see debug tracing (used for troubleshooting) turned on, in what was likely an attempt to try and understand the problems.  I felt bad for the IT staff members who were clearly working during the holiday trying to fix the website. I could certainly relate.

It looks like Webkinz ran into a problem we had to solve years ago.  For Quixtar, we have 12 days out of the year, end of month, where the traffic volume on the Internet surges to peaks 3-4 times higher than any other day of the month.  In the early years after 1999, end of month was very painful, both for IBOs and Quixtar IT staff.  That was a tough lesson to learn.  However as a result of the early years, we have stepped up to the challenge and we are doing rather well these days.  We have spent a lot of time and money building a robust website that could manage those couple of high volume days every year.   The Webkinz website likely also only has a couple days out of the year (Dec 25, 26, 27... :) ...where demand is at its all time high.  I wish them luck as they tackle their current issues.  I suspect that next Christmas the experience on www.webkinz.com will improve over this year's Christmas holiday as they ferret out their problems.

A number of Quixtar IT staff will be working through the evening and until the early morning hours this Monday, December 31 to do what we can to make sure your website experience is a good one at end of month.  Even though, December is rarely one of our largest end of months...too much competition for New Years parties...we'll still be there to monitor the site.  So thanks to those in Quixtar IT who will be working at the office into the New Year to support the business!

This will likely be my last post for 2007, so I would also like to wish you all a Happy New Year! 


Comments

# natalie howell said on December 27, 2007 at 10:01 AM:

Thanks for the work you do..NHowell

# Tom Morris said on December 27, 2007 at 10:14 AM:

It looks like Orrin Woodward and Chris Brady fixed your end of month spikes for you. Looking at external tracking sites, it looks like the end of month spikes have been gone since October.

# Tom Fraley said on December 28, 2007 at 11:52 AM:

Thanks to the IT dept. for being on duty for EOM even on New Year's eve!

I'm kinda glad for your sakes that this EOM will be mild for you because of NYE.

On another note:  The last we heard, the legalese for the new personalized Quixtar address/coding was available and waiting on IT to implement who apparently were ready with the coding and just waiting on legal dept.

When can we expect to see this long-awaited feature be available to us?

Anxious,

Tom in Atlanta

# Steve Cole said on December 28, 2007 at 12:34 PM:

Tom M,

Which external tracking site are you using? I would be happy to take a look at it and give some feedback on their relative accuracy. Who knows...I may be surprised. :)

Tom F,

I will ping Brett to give an update on that feature. If he is on vacation, then the update may not come until the first week in January.

# Utah said on December 28, 2007 at 4:11 PM:

Steve,

One of the blogs that shows the traffic graph is at: http://crazyfunwildworld.blogspot.com/2007/12/team-quixtar-website-visits-down.html

As noted on this blog, without 1 or 2 years, it is hard to tell if this is different than previous years.

# Utah said on December 31, 2007 at 7:14 PM:

Steve,

Your similar Audience link was amazing and scary. You are correct, it isn't perfect, I don't speak Spanish very well.  I was surprised it was mostly from one LOA and will be interested to see if that changes the next month or two.

# Jeffrey said on January 2, 2008 at 2:52 AM:

Steve, this is sort of off topic, but also kinda not. It's about driving traffic to our personal websites and being able to develop more business from them.

Could you IT guys make it so we can see who actually visits our sites? All we get now is the total number of unique visitors. I am currently averaging 13 unique visitors per month to jsmith3.qhealthzone.com, but I have no way of being able to contact them for follow-through. That is possible business that I am losing.

I know some are just curious, and some might see the retail prices and have a heart attack since they are not able to see cost-per-use on the home care consumables, or the superiority of our supplements or skin care over the competition. If I could send a follow-up e-mail to them, telling them if they have any questions about the products, prices, or about becoming a retail customer, I would be glad to answer them, I'm sure with some of them it would make a difference.

Not being able to contact them is like when we go into a store (and it has happened to all of us) and we look around but are not acknowledged, we leave and go somewhere else where we are acknowledged. I sure don't want to continue to be the "store" that snubs potential customers.

# Utah said on January 2, 2008 at 10:27 AM:

Several major business papers have also picked this up.

Any reason Quixtar doesn't have the stats this year? http://www.centredaily.com/business/technology/story/299069.html

# Robin Luymes said on January 3, 2008 at 11:00 AM:

Utah, I checked with Foresee about this and they said they didn't track us this year based on who the top sales performers were.  I'm not sure why they included us on the chart if they didn't track us this year.  This is not a survey that we get to fill out ... it's a report that Foresee generates based on their own surveys. -- RL

# Robin Luymes said on January 3, 2008 at 12:18 PM:
Steve, I had the same reactions this past week to Webkinz. All kinds of downtime right after Christmas as millions stormed their site. I have to admit, however, that as I help my 6-year-old son Jack play games and care for his pet, the concept is brilliant. Kids captivated by the site's games and their compelling need to care for their pet, whether it's real or not. Try telling your six-year-old that the virtual pet is not going to starve! Even I was feeling bad for "Froggie" when the site was down for two days ... he MUST be getting hungry!
# Bridgett said on January 6, 2008 at 1:19 AM:

Steve,

I simply LOVE your December 31st comment. Thanks for the fantastic explanation and all the links, particularly the Similar Audience list.

I'm a lover of the facts. :)

# Utah said on February 6, 2008 at 9:27 PM:

Steve,

You were correct. If you saw the http://www.quantcast.com/quixtar.com

at first, you would have thought most of those going to quixtar.com were from one LOA. It doesn't show that now. Either they stopped, or the people coming changed. Most are not one language or religion now either.

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