7,353,194 - 7,359,871

Posted by Bill Kerker on Monday, May 26, 2008  
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No, it’s not Jenny’s phone number.  Nor is it the social security number of that guy who is always advertising his identity theft protection services on TV and radio.  They are actually the numbers of two United States Patents which were issued to me and my friend and co-worker Tom Paasche last month for inventing a “System and method for managing recurring orders in a computer network” … better known to us all as Ditto Delivery.

It all started way back in 1998 when I was working on an application called “Standing Order Program”.  At the time, I was a mainframe developer (COBOL, CICS, DB2) but I had been playing around with HTML and ASP and thought it would be cool if I could move SOP to the web.  So I wrote a simple web app which would allow Distributors (that’s what they were called back then) to perform inquiries on their SOP profiles.  I then launched this new web app on what was our only internet site at the time: the Amway Business Network (ABN).  Does anyone remember that website?  Anyway, it was a great learning experience and it opened up a whole new world for me as a computer programmer.  Since then, I’ve never looked back…  

A few month later, I was approached about joining a group (more like an army) of people who were in the process a developing a brand new ecommerce website for the Amway business.  It was to use cutting-edge technology and offer IBOs (the newly christened name for Distributors) a fully functional website where they could shop, place and track orders, manage their business, and even check the weather, latest news headlines, and sports scores. Oh, and this is where I come in, it also needed to have an application where people could create and manage recurring orders.  So together with Tom Paasche, we began to brainstorm ideas for an even cooler version of the SOP application.  But what good is a cool application without an equally cool name?  Unable to come up with anything decent, it was actually Tom’s boss at the time Mick Griffin who, off the top of his head, suggested “Ditto! …. Ditto Delivery!”.  The rest is history and on 9/1/99 Quixtar.com was born.  

It’s been almost 9 years now since Quixtar and Ditto Delivery were launched and since that time both have undergone some major facelifts. Thanks in part to a lot of great suggestions from folks like you – so keep them coming!  While I no longer actively work on the Ditto application, having moved on to things like Personalized Health, Time Defiance Skin Assessment, Simply Nutrilite, etc., I do check in on it every now an then.  Like they say – you never forget your first.     

So there you have it, the real history behind Ditto Delivery.  Or as Paul Harvey would say: "And now you know…the rest of the story."  

 


Comments

# Jonathan James Collier said on May 27, 2008 at 7:00 AM:
Thanks for all you work on such a great tool. It is one of the biggest parts that I use to run my business. Not only for my personal use and samples, but my customer orders and most of my group volume! Keep up the great work.
# rdknyvr said on May 27, 2008 at 9:08 AM:
Bill, thanks for the excellent backgrounder. I actually went to the USPTO site to read the patent... and decided to just be happy it was there!!! LOL!! So what is your role on the Personalized Health team? The online Personalized Health Questionnaire is fabulous, and I hope will receive iterative updates as things move forward. Thanks again for all you're doing for us, With appreciation,
# sivaram said on May 29, 2008 at 11:56 PM:
Bill, Thanks for sharing this cool history on Ditto. It has been tweaked so much that I love the look, feel and automation now. Truly a great reason to shop and cut impulse shopping. So the ROI is even greater for shoppers. Keep up your great work, and we appreciate channeling your ingenunity towards helping Dreamers worldwide. We are so proud of you and the team at Amway.
# Ciao Bella said on June 30, 2008 at 12:35 AM:
Thank you for all you did to develop the Ditto program. I LOVE it. It is the greatest tool for convenience(?) for busy people. We start with just putting edibles ie: XS, bars, water on Ditto then expand out to home care, laundry care, skin care and supplements. Our goal is to totally help to simplify your life. The more items you can put on a Ditto order- the less you have to remember. We all know that if you run out of skin care, for example, you'll start using hand soap on your face...Ditto means you'll never run out. It will keep those good habits going. If anyone hasn't created a Ditto order- DO IT NOW!
# Vijay Kumar said on August 14, 2008 at 10:27 PM:

Hi Bill,

         I am a promoter of Ditto, but was not aware about the rich history of the app you had developed.

Sliverlight is shining on the nbc olympics website

Vijay

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